
The Unofficial Email Marketing Roadmap for Local Business
Email marketing remains one of the best ways for local businesses to build customer loyalty and attract new customers. It’s affordable and accessible – but
This machine has 4 gears. Within each of the gears, there are 4 sub-gears. When we get them going and all of them are working, you’ve got a machine that leads to exponential business growth.
If we miss one of these pieces, then our strategy will not work, we will not be able to make money for you. You will think and say that you have wasted money with us. You need to be ALL in with this strategy.
So this is the Foundation of the Business Growth Machine.
This Business Growth Machine has 4 gears. Within each of the gears, there are 4 sub-gears.
When we get them going and all of them are working, you’ve got a machine that leads to exponential business growth.
Start with a killer offer. This is absolutely critical, and if you mess this up, everything that comes after will be like a mansion built on a sandy foundation.
All marketing needs to have an offer, telling your ideal prospects exactly what to do and why they want to do it right now. It should be irresistible and time sensitive and give them some type of transformative value if they take action.
Now that you have a killer offer, you have to be able to put it in front of potential buyers. You want a way for them to “raise their hand” and tell you they’re interested in your offer. And then you want a way of getting their contact information so you can start a conversation.
For this, you need a landing page. This is just a simple page where you can send prospects and turn them into a lead. Next, you need a thank you page. Once the person clicks on the button, you need to let them know what to do next.
Maximize Your Efforts With A Concrete Follow-Up System. How many times have you seen a sales message and instantly bought? In most cases an idea gets planted in your head and you think about it for a while, you read reviews and research it, you forget about it for a few days, finally, you take the plunge…
There’s a whole cycle to making the buying decision. And in most cases, it requires several “touch points.”
Turn window shoppers into loyal customers – providing value and processing payments. It starts with a “clincher offer.” This is another offer that is even more enticing to get them to come back, this time for something that we will charge money for.
Prepare a parting gift. We put that letter inside a red envelope. When the customer leaves after their initial appointment, we hand them the envelope.
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Vikram Sharma is a Business Growth Specialist and the Inventor of the “Customers Through The Door” Marketing System. Vikram developed this system to help business owners and entrepreneurs get unlimited customers and sales.
Vikram is on a mission to: “Save Small Business – Save The World!!”